Best Buy recently updated their logo in hopes of transitioning to a new mark. One element they are focusing on with this update is transitioning the tag to a more separate icon, instead of the main focus. Before they make such a move, however, they are looking to get feedback from a live environment: Minnesota’s Mall of America Best Buy Location. New sign out front, new signage inside, and new employee uniforms are all part of this intermediate step. Barry Judge, the CMO of Best Buy, insists on his blog that this mark is not a new identity system for Best Buy, only a transitional move.

I have never been a fan of the current logo, so an updated identity is welcome. What bothers me about this new look though, is how bland this would make their brand seem. While the old logo may not have been typographically or aesthetically awesome, it was immediately recognizable; the new look misses that entirely. This is a rebrand with a lot of potential, but if Best Buy moves forward with a mark similar to what is shown at the Mall of America—they will be leaving a lot to be desired.

It’s great to see that the new Bond brought not only a new face to the character, but also a nice consistent branding of 007. With this second installment with the new said items, they use the same treatment for the typography in the title, and the movements when it shows the release date. If they will keep this up in the future I don’t know, but I enjoyed seeing it used a second time.

I love to see a movie that incorporates the opening titles or opening sequence into the movie and lets them interact as one. Stranger than Fiction has an incredible opening sequence, illustrating the main character’s thoughts as he goes about a normal day. Created by MK12 of Kansas City, MO.
View the clip here.