- October 17th, 2008
Best Buy recently updated their logo in hopes of transitioning to a new mark. One element they are focusing on with this update is transitioning the tag to a more separate icon, instead of the main focus. Before they make such a move, however, they are looking to get feedback from a live environment: Minnesota’s Mall of America Best Buy Location. New sign out front, new signage inside, and new employee uniforms are all part of this intermediate step. Barry Judge, the CMO of Best Buy, insists on his blog that this mark is not a new identity system for Best Buy, only a transitional move.
I have never been a fan of the current logo, so an updated identity is welcome. What bothers me about this new look though, is how bland this would make their brand seem. While the old logo may not have been typographically or aesthetically awesome, it was immediately recognizable; the new look misses that entirely. This is a rebrand with a lot of potential, but if Best Buy moves forward with a mark similar to what is shown at the Mall of America—they will be leaving a lot to be desired.
seen this floating around the internets recently. What bugs me the most is that they changed the shape of the tag. If there’s one thing that could be said (which I believe you did) it’s that the original logo was quickly identifiable. Why, if they wanted the tag to be separate would they go so far as to change the shape of it as well.
Doesn’t connect for me.
October 17th, 2008 at 9:18 amI have to say I like it, and I didn’t notice they had changed the tag’s shape. I think the old tag would have looked odd though. Notice how the tag’s edge runs parallel with the y. It’s nice and clean.
Because of the new logo they have interchangeable pieces in their identity. They can now use both the name and logo together, just the name, or just the logo depending on what they’re putting their identity on.
Overall, I like it. Gives them more flexibility and breathes fresh air into the brand. However, I do agree with you Andrew that it leaves something to be desired.
October 18th, 2008 at 6:19 pmI would agree with Andrew that the first logo although not perfect and somewhat annoying is way more visible and recognizable then this new attempt. I understand that by separating the logotype and the trademark you have more flexibility. However, do you accept that flexibility by creating a poor logo altogether?
October 21st, 2008 at 6:45 amI think not… Best Buy should really go back to the brainstorming session on this one.
FaceBook<Ξ
(that was my attempt at a tag-like thingie)
October 24th, 2008 at 5:17 amtimf you make me smile…all too true.
I second the back to the drawing board motion.
October 28th, 2008 at 6:22 pm